base drive cloud media access for Formula E

Formula E

Cloud solution lets Formula E and its production partners upload, store, search, play, and deliver a broad range of media content instantly and seamlessly

base, a leading provider of cloud-native video management and licensing services, have combined their cloud-based solutions to give Formula E a breakthrough solution for making its media content instantly accessible to its production partners and broadcasters, both during and after international live race events.

“In our quest to reinvent racing with a new formula for the 21st century, and to position Formula E as the most innovative rights owner in the sports landscape, we choose to work with the industry’s top technical partners,” said Ali Russell, Director of Media and New Business at Formula E. “Their experience of live event services and global broadcast distribution provides Formula E with the perfect platform to provide instant access to our high-value content to our partners all over the world.”

The ABB FIA Formula E Championship is the electric street racing series and the world’s first fully-electric international single-seater category in motorsport. Both Formula E and its host broadcast and digital production partners will use base solutions to upload, store, search, play, and deliver a broad range of media content seamlessly, including live race footage, program information, highlight programs and packages, video news releases, press material, promotional material, magazine shows, and archive content. Secure access will be provided to global media recipients, including domestic and international broadcasters, teams, sponsors and event promotors.

The solution incorporates base’s object storage and file transfer solution, integrated seamlessly with a new, fully branded SaaS portal for media mangement, to enable secure search, viewing, and syndication of Formula E’s media assets – all from one easy-to-use, elegant Formula E-branded web interface. The joint design allows flexible, modular services to be added in the future as Formula E’s requirements grow. As a 100 percent cloud-based offering, the solution provides a best-of-breed and highly resilient infrastructure, all-inclusive upgrades, and a dedicated U.K. support team.

“By leveraging managed cloud services, customers are seeing huge cost savings compared with more traditional, physical management of content. base has provided cloud storage and award-winning file transfer services for Formula E since 2015. We recently partnered with Wazee Digital to enhance the overall service offering by seamlessly integrating Wazee Digital’s front-end application interface – Digital Media Hub – with the existing back-end services,” said Ben Foakes, managing director, base. “Together we have worked closely with both Formula E and its host broadcast production partner, Aurora Media Worldwide, to understand existing and future requirements and to provide a robust SaaS solution that will grow with the business.”

Digital Media Hub is a powerful, centralized, cloud-based solution that allows video content to be captured and made immediately available for global access, publishing, and syndication. Through Digital Media Hub’s elegant user interface, customers can acquire, enhance, and distribute media gleaned from production, postproduction, and live-event environments.

base provides a collection of cutting-edge cloud storage and media software tools – such as cloud storage, file transfer, transcoding, and cloud editing – for meeting the increasing challenges brought about by the rising volumes of media files being acquired, processed, and delivered throughout the media-production process.