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Taylor Made Media
Founded in 2010, London-based multi-award-winning media production company Taylor Made Media has produced numerous films for some of the world’s leading brands, including Accenture, Barclays, Liberty Global and American Express. Its team of creatives is known for creating films that influence audiences and add value to clients’ brand messaging. From concept to creative, the team’s brand and broadcast experience ensures the delivery of high-value brand content.
When the UK went into lockdown, Taylor Made Media was forced to quickly move much of its data into cloud storage and shift workflows to enable teams to work remotely. Data security and round-the-clock technical support were critical, so it turned to base and its Cloud solutions.
base was tasked with rapidly migrating 10 terabytes of creative assets from on-premise storage to a centralised storage platform. The new cloud storage needed to be up and running within 48 hours to ensure the smooth collaboration of creatives that were mandated to work remotely.
base used file transfer and cloud object storage to provide a centralised storage hub for Taylor Made Media’s remote production workflows.
Rapidly implement a remote working strategy
During ‘normal’ times, the award-winning media production company Taylor Made Media works from its creative hub in East London, collaborating closely with clients globally throughout the entire process. With strong and transparent client relationships, producers share content with colleagues and clients at each stage, requiring fast, efficient workflows and media delivery solutions.
When the UK went into lockdown due to the pandemic, production manager Ian McGinty approached innovative managed cloud services company base with the urgent need to deploy a solution for the company’s new remote working strategy. base provides integrated cloud storage and multi-cloud Software-as-a-Service (SaaS) solutions to high-profile media brands like BBC, COPA90, Formula E, ITV and Objective Media Group. As an IBM Aspera partner, base uses Aspera on Cloud and IBM Cloud Object Storage to increase efficiencies in media distribution solutions.
As staff were forced to work remotely, Taylor Made Media needed to quickly shift from its on-premise storage and manual media workflow. To maintain the efficiency of media exchange with clients and colleagues, it had to immediately migrate all media assets to a cloud storage solution, almost overnight. Restricted access to data centres during the first weekend of lockdown posed significant data migration challenges.
“When we needed to implement a remote post-production workflow at short notice, we reached out to base who got us set up immediately. As soon as everything was online, we were given a tutorial on how to navigate and operate the system which gave us a clear insight into how we would use the service.” Ian McGinty, Head of Production, Taylor Made Media.
With several projects in progress and both staff and freelancers based at home with no access to its on-premise storage in London, the company needed a quick turnaround solution with minimum disruption to familiar workflows and processes. It was imperative that assets like rushes, and editing, music and animation files be migrated efficiently and made accessible to all stakeholders through cloud storage. With each asset containing valuable client content, factors such as data security, resiliency and redundancy were all key considerations in finding a solution that would provide instant access backup, archive and file sharing capabilities.
To ensure this fast and seamless transition to cloud-based storage and remote working, Taylor Made Media needed a solution with minimal training requirements and continuous technical support for creatives working around the clock. With the time-sensitive nature of the situation, the team wanted a personalised service from a partner that understands its business and technical requirements. It was also important that the solution be modular to enable the company to future proof its production workflows and facilitate adjacent services such as media asset management and transcoding for the potential creation of a virtual studio in future.
Seamless collaboration and future-proof workflows
Taylor Made Media’s new remote working strategy has enhanced its workflows and created a more dynamic way of working, whether from the studio in London or home offices.
The integration has enabled Taylor Made Media to maintain its efficiency in delivering creative support to clients. Alongside base’s technical and migration support, it guarantees efficient workflows and future proofs Taylor Made Media’s operations at an uncertain time.
“Within a couple days of first contacting base we were completely set up for remote working and our team of editors and freelancers were happily sharing footage and collaborating on multiple projects. It has made our transition from entirely office based to entirely remote based working pretty much seamless, allowing us to pick up from our homes on the Monday almost exactly where we had left off in the office on the Friday” comments McGinty.
Benefits:
- Centralised processes: the solution provides a single storage hub for creatives to access files.
- High performance: provides fast and secure movement of valuable assets via the cloud using home IP connections.
- Flexibility: enables staff to productively work from the safety and comfort of their homes.
- Future proofed: potential to add more storage space and create a fully virtualised studio.
