UEFA Women's EURO 2022 - The Football Association

UEFA Women's EURO 2022 - The Football Association

base aided The Football Association in delivering the Women's European Championship 2022 to fans through cloud based solutions

Producing Tournament Content Remotely

Throughout the summer, The Football Association brought the daily life of the Lionesses directly into people’s homes with their fourth edition of the Lionesses Live connected by EE. The format was a daily talk show featuring players, guests, and challenges. As the team progressed through the tournament, the show provided fans with direct access to the players, following their journey all over the country. Locations included St George’s Park and The Lensbury, with content being syndicated at the head office in Wembley Stadium. There was also matchday content, behind-the-scenes and in-match updates going out on all Lionesses channels.

The Solutions

The ensure the continuation and consistent delivery from the multiple shoot locations, the show was produced remotely. Using a server, the production and content teams were able to upload their content from various locations for it to be accessed by the editors working in Wembley Stadium. The teams were using accelerated file transfer to ensure the timely and seamless delivery of content to the editors. As the show was live, any highlights or clips for social media had to be delivered near-instantly. These clips were stored and managed in the Media Asset Management system for future use, with tagging and labelling to make it easy for editors and team members to find content quickly.

Throughout the upload process to the Media Asset Management system, all content is transcoded. This includes the content produced from the show and other Lionesses content used across the channels. This workflow enabled all content to be uploaded quickly and securely with accelerated file transfer, with some content capture coming direct from the pitch in both training and at matches.