1.1. BASE Media Cloud Limited (“base”) is the personal data controller for the processing of personal data in connection with the use of base’s cloud-based services (the “Platform”).
1.2. Personal data is all and any kind of data that, directly or indirectly, can be used to identify or contact a natural person.
1.3. You will be asked to provide personal information in order to set up a user account to use the Platform and any services connected to it. The collected personal data will include user’s full name and e-mail address, as well as information regarding the use of the Platform. If you choose to provide such information, base may also process data concerning chosen alias and phone number.
1.4. If you choose to purchase services through invoice, base will, in addition to the information prescribed in 1.3 above, need an address to which invoices should be sent, as well as other (company) billing information, being name of contact person and company VAT- number.
1.5. base may also have received your personal information from a third party, through user directory services. In such cases, base will notify you of the processing of your personal data within four weeks from the commencement of processing.
1.6. base uses the personal data to manage the user account as well as to communicate with users and to send relevant notices. The personal data is therefore necessary in order for base to administrate the accounts and use of the granted license to use the Platform in accordance with the user terms.
1.7. If you give your consent, base may also collect and use personal data to operate and improve the Platform, base’s websites, services and products, and to make them easier to use. The personal data may also be used for research and data analysis for the same purpose.
1.8. Users may at any time request access to the processed personal information, as well as to request changes, corrections or deletion of any inaccurate data as well as request for a restriction of base’s processing of data. Users also have the right to object to base’s processing and has the right to data portability. Such requests shall be sent in writing to BASE Media Cloud (trading as base), 62 Michelham Gardens, Twickenham, TW1 4SB, or e-mail firstname.lastname@example.org. In addition, users may at all times make changes to the processed personal information on the user account.
1.9. base is cautious of your privacy and integrity and makes its best efforts to safeguard your personal data. Should you nevertheless have remarks on the processing, you are most welcome to contact us on the abovementioned contact information. You are also always entitled to contact the supervisory authority.
1.11. If a user uploads images, video or other content that holds personal data, or adds metadata, either manually, using the available API’s, or in any other way possible, containing personal data on already existing media assets or content, said user is the personal data controller for such information and is thus fully responsible for the processing of such information and that the processing of the information is compliant with applicable laws, such as the General Data Protection Regulation ((EU) 2016/679) and UK GDPR. Said user will control the purpose for the processing of such personal data. base will be the personal data assistant for such processing and will not process the personal data for any other purpose than storage on behalf of the user.
1.12. Processing of personal data is described in more detail in the base Data Processing Agreement, as required by the General Data Protection Regulation ((EU) 2016/679) and UK GDPR.
2.1. base software suppliers may use technologies, such as cookies, to collect information about the page’s users ́ view, the links users ́ click and other actions users take on base’s third-party supplied software services. Cookies are small text files that are stored on the hard drive through web browsers.
Cookies on base software supplier’s websites
2.3. base software suppliers may use session cookies as well as persistent cookies on their websites. A session cookie is a temporary cookie which is erased when a session is ended, i.e. usually when the browser is closed, while a persistent cookie is stored in one of the browser’s subfolders until deleted manually or the set duration period of the persistent cookie expires.
Third party cookies on base software supplier’s websites
2.5. base software suppliers may also use third party cookies. Third party cookies may be necessary in order for third parties to provide its services to base. Such third party cookies may include __ga in order to access e.g. Google Analytics data.